AI in Pharmaceutical Companies: Enabling Efficient, Responsible and Human-Centered Solutions for Medical AffairsPaperback, 7 April 2022

The concrete realization of AI endeavors is challenging, especially for established companies. In this paper, essential requirements from theory and practice are analyzed holistically and applicable solutions are discussed. It incorporates insights from conducted case studies and expert interviews in the pharmaceutical industry. This work contributes to support previous research on how efficient, (ethically) responsible and human-centered AI solutions can be integrated into the business model of scientifically oriented fields (such as Medical Affairs). In this context, the role of management and interdisciplinary professionals is highlighted and the development of an AI framework is proposed.