The book analyses agricultural economics and food policy in New Zealand,
where farming produce has been by far the main export commodity. Farming
exports' importance, together with the need to diversify exports away
from a former colonial relationship with the UK, makes liberalising
agricultural trade a major concern for New Zealand. Farmers, themselves,
have influenced, significantly, policy development and implementation
through their organisation, Federated Farmers. After World War II
farmers at first encouraged Government financial support for farming and
by the 1980s farming was highly subsidised. Farmers recognised in the
1980s that New Zealand's economic problems demanded reduced Government
intervention and accepted ending farming subsidies. New Zealand then
encouraged, globally, 'farming without subsidies'. New Zealand projected
an image of environmental cleanliness and greenness in support of its
exporting but into the 21st century wrestled to maintain that
image because farming impacted on water quality and climate change
emissions.