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advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND
INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge
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The comprehensive online companion to the printed text provides
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understanding of advertising strategy and important theory with
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you hands-on practice putting chapter concepts into action. This clearly
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life with more dynamic visuals and graphic examples than ever before.
Today's most contemporary ads and exhibits combine with coverage of the
latest practices and industry developments, including social media,
design thinking, and an emphasis on globalization. The book's focus on
real advertising practice is reflected in the book's contents that
follows the same process as an advertising agency. Trust ADVERTISING AND
INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge,
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