Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (2019)Hardcover - 2019, 15 October 2019

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (2019)
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Part of Series
European Advertising Academy
Print Length
240 pages
Language
English
Publisher
Springer Gabler
Date Published
15 Oct 2019
ISBN-10
3658248777
ISBN-13
9783658248772

Description

Publication in the field of economic sciences

Collection of essays on advertising, communication, marketing and media management

Essays on advertising effectiveness

Product Details

Book Edition:
2019
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
15 October 2019
Dimensions:
21.01 x 14.81 x 1.6 cm
ISBN-10:
3658248777
ISBN-13:
9783658248772
Language:
English
Location:
Wiesbaden
Pages:
240
Publisher:
Springer Gabler
Weight:
453.59 gm

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