Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising (Softcover Reprint of the Original 1st 2015)Paperback - Softcover Reprint of the Original 1st 2015, 29 October 2016

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.