Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (Softcover Reprint of the Original 1st 2017)Paperback - Softcover Reprint of the Original 1st 2017, 12 May 2018

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (Softcover Reprint of the Original 1st 2017)
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Part of Series
European Advertising Academy
Print Length
293 pages
Language
English
Publisher
Springer Gabler
Date Published
12 May 2018
ISBN-10
3658215208
ISBN-13
9783658215200

Description

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.

Product Details

Book Edition:
Softcover Reprint of the Original 1st 2017
Book Format:
Paperback
Country of Origin:
NL
Date Published:
12 May 2018
Dimensions:
21.01 x 14.81 x 1.65 cm
ISBN-10:
3658215208
ISBN-13:
9783658215200
Language:
English
Location:
Wiesbaden
Pages:
293
Publisher:
Springer Gabler
Weight:
367.41 gm

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