This book addresses challenges in research and management pertaining to
the media, contents, and audiences in our current era of
(dis)engagement. These challenges relate to the evidence pointing to
increasing/decreasing interactions between actors in social, cultural,
and economic systems. Advances in Advertising Research are published by
the European Advertising Academy (EAA). This volume is a selective
collection of research presented at the 15th International Conference in
Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July
2016. The conference gathered more than 130 participants from various
countries from nearly all continents.