Advances in Advertising Research IX: Power to Consumers (Softcover Reprint of the Original 1st 2018)Paperback - Softcover Reprint of the Original 1st 2018, 25 December 2018

Advances in Advertising Research IX: Power to Consumers (Softcover Reprint of the Original 1st 2018)
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Part of Series
European Advertising Academy
Print Length
353 pages
Language
English
Publisher
Springer Gabler
Date Published
25 Dec 2018
ISBN-10
3658248661
ISBN-13
9783658248666

Description

Publication in the field of economic sciences
Persuading the consumer with new advertising formats
Effectiveness of in-game advertising
An insight into the effects of advertising execution styles

Product Details

Book Edition:
Softcover Reprint of the Original 1st 2018
Book Format:
Paperback
Country of Origin:
NL
Date Published:
25 December 2018
Dimensions:
21.01 x 14.81 x 1.93 cm
ISBN-10:
3658248661
ISBN-13:
9783658248666
Language:
English
Location:
Wiesbaden
Pages:
353
Publisher:
Springer Gabler
Series:
European Advertising Academy
Weight:
439.98 gm

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