Advances in Advertising Research IX: Power to Consumers (2018)Hardcover - 2018, 17 July 2018

Name: Advances in Advertising Research IX: Power to Consumers (2018)
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ISBN: 3658226803

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Part of Series

European Advertising Academy

Print Length

353 pages

Date Published

17 Jul 2018

ISBN-10

3658226803

ISBN-13

9783658226800

Description

Publication in the field of economic sciences
Persuading the consumer with new advertising formats
Effectiveness of in-game advertising
An insight into the effects of advertising execution styles

Product Details

Book Edition:

2018

Book Format:

Hardcover

Country of Origin:

Date Published:

17 July 2018

Dimensions:

21.01 x 14.81 x 2.06 cm

ISBN-10:

3658226803

ISBN-13:

9783658226800

Language:

English

Location:

Wiesbaden

Pages:

353

Publisher:

Springer Gabler

Series:

European Advertising Academy

Weight:

589.67 gm

Description

Product Details

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