Arthur Asa Berger

(Author)

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and SocietyPaperback, 12 August 2020

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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Print Length
288 pages
Language
English
Publisher
Rowman & Littlefield Publishers
Date Published
12 Aug 2020
ISBN-10
153813781X
ISBN-13
9781538137819

Description

Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.

Product Details

Author:
Arthur Asa Berger
Book Format:
Paperback
Country of Origin:
US
Date Published:
12 August 2020
Dimensions:
25.15 x 17.78 x 1.78 cm
ISBN-10:
153813781X
ISBN-13:
9781538137819
Language:
English
Pages:
288
Weight:
544.31 gm

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