Digital transformation doesn't just raise ethical issues, it--in
itself--is an ethical shift.Business leaders today are struggling to
manage conflicting imperatives, those of the emerging digital world and
those of the bureaucratic world of the past. The act of digital
transformation requires a deep change in the moral outlook and ethical
assumptions of a business. But how do we get there?Enterprise strategist
and author Mark Schwartz shows how we need to learn to think differently
about relationships with customers and employees. That the ethics of
digital transformation is a matter of cultivating and applying virtues
rather than applying rules. Ethics is not just a matter of refraining
from doing bad things. It's a matter of building the world we want, and
it's the job of company executives.Featuring a chapter on bullshit, a
handy chart of excuses for bad behavior, and Schwartz's typically
paradoxical blend of deep insight and pasta jokes, this book guides
business leaders as they struggle to adapt their bureaucratic framework
of ethics to the emerging landscape of the digital world. By the end of
the book, business leaders will rethink what it takes to be an ethical
organization.
