Grow your account list with an effective account-based marketing
strategy
Buyers have changed the B2B marketing game. Account-Based Marketing For
Dummies is here to give you the tools to transform your current
approach to find, reach, and engage with your potential customers on
their terms to meet their ever-changing demands. Packed with expert
tips and step-by-step instructions, this book shows you how to analyze
current data to identify the accounts with the biggest ROI opportunities
and execute effective, account-specific techniques that get results.
This practical guide takes the intimidation out of account-based
marketing in today's highly digitized world. You'll be armed with the
knowledge you need to increase your reach in real time, giving you
greater exposure to other decision-makers and influencers within an
account. You'll discover how, through a combination of marketing
technology and online advertising, your messages can be displayed where
and when your customers already engage online.
- Align your sales and marketing teams for greater success in your ABM
efforts
- Analyze data to identify key accounts
- Target your messages for real-time interaction
- Integrate your campaign with marketing automation software
If you're a member of a sales or marketing team already using a CRM tool
who's looking to increase your reach, Account-Based Marketing For
Dummies has you covered!
"Account-Based Marketing For Dummies clears away the confusion
surrounding this much-hyped topic. It offers simple, direct explanations
of what account-based marketing is, why it's important, and how to do
it. Any business marketing professional will benefit from a look at this
book."
--David Raab, Founder at Raab Associates
"If you're reading this book and just getting started with ABM, welcome
to the future of what b-to-b marketing can be: insight-led,
technology-enabled and, above all, customer focused. Our clients are
delighted with the business impact they deliver using account-based
marketing, and you will be, too."
--Megan Heuer, Vice President and Group Director, SiriusDecisions
"Like a Hollywood agent, marketing's job is to get sales the 'audition,
' not the part. Account-based marketing is the key to maximizing the
number of the 'right' auditions for your sales team, and Account-Based
Marketing For Dummies explains how."
--Joe Chernov, VP of Marketing at InsightSquared
"Ever-advancing marketing technology is enabling a new generation of
sales and marketing strategies to thrive, changing the playing field for
companies of all sizes. This modern wave of account-based marketing has
tremendous potential to improve your business, and Sangram Vajre is an
insightful and enthusiastic guide to show you how."
--Scott Brinker, Author of Hacking Marketing
"Account-based marketing is shifting how businesses use customer
insights to capture more upmarket revenue. This book teaches a new wave
of data-driven marketers how to embrace an enlightened
quality-vs-quantity approach and execute a scalable ABM strategy that
delivers real results."
--Sean Zinsmeister, Senior Director of Product Marketing, Infer
"The book may be titled '...for dummies', but ABM is proving to be a
smart approach for B2B marketers charged with generating sales pipeline
and acquiring and delighting customers. Use this book to help you get
started and advance your account-based marketing strategies and tactics
that will thrill your sales colleagues, executive team and customers
alike."
--Scott Vaughan, CMO, Integrate
