Based on the award-winning article in Harvard Business Review, from
global leadership expert John Kotter.
It's a familiar scene in organizations today: a new competitive threat
or a big opportunity emerges. You quickly create a strategic initiative
in response and appoint your best people to make change happen. And it
does--but not fast enough. Or effectively enough. Real value gets lost
and, ultimately, things drift back to the default status.
Why is this scenario so frequently repeated in industries and
organizations across the world? In the groundbreaking new book
Accelerate (XLR8), leadership and change management expert, and
best-selling author, John Kotter provides a fascinating answer--and a
powerful new framework for competing and winning in a world of constant
turbulence and disruption.
Kotter explains how traditional organizational hierarchies evolved to
meet the daily demands of running an enterprise. For most companies, the
hierarchy is the singular operating system at the heart of the firm. But
the reality is, this system simply is not built for an environment where
change has become the norm. Kotter advocates a new system--a second,
more agile, network-like structure that operates in concert with the
hierarchy to create what he calls a "dual operating system"--one that
allows companies to capitalize on rapid-fire strategic challenges and
still make their numbers.
Accelerate (XLR8) vividly illustrates the five core principles
underlying the new network system, the eight Accelerators that drive it,
and how leaders must create urgency in others through role modeling. And
perhaps most crucial, the book reveals how the best companies focus and
align their people's energy and urgency around what Kotter calls the
big opportunity.
If you're a pioneer, a leader who knows that bold change is necessary to
survive and thrive in an ever-changing world, this book will help you
accelerate into a better, more profitable future.
