" . . . the greatest contribution to [semiotics] since the pioneering
work of C. S. Peirce and Charles Morris." --Journal of Aesthetics and
Art Criticism
" . . . draws on philosophy, linguistics, sociology, anthropology and
aesthetics and refers to a wide range of scholarship . . . raises many
fascinating questions." --Language in Society
" . . . a major contribution to the field of semiotic studies." --Robert
Scholes, Journal of Aesthetics and Art Criticism
" . . . the most significant text on the subject published in the
English language that I know of." --Arthur Asa Berger, Journal of
Communication
Eco's treatment demonstrates his mastery of the field of semiotics. It
focuses on the twin problems of the doctrine of signs--communication and
signification--and offers a highly original theory of sign production,
including a carefully wrought typology of signs and modes of production.