James Young

(Author)

A Technique for Producing Ideas (Revised)Paperback - Revised, 11 February 2003

A Technique for Producing Ideas (Revised)
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Part of Series
Advertising Age Classics Library
Print Length
64 pages
Language
English
Publisher
McGraw-Hill Companies
Date Published
11 Feb 2003
ISBN-10
0071410945
ISBN-13
9780071410946

Description

A step-by-step technique for sparking breakthrough creativity in advertising--or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Product Details

Author:
James Young
Book Edition:
Revised
Book Format:
Paperback
Country of Origin:
US
Date Published:
11 February 2003
Dimensions:
18.19 x 12.8 x 0.48 cm
ISBN-10:
0071410945
ISBN-13:
9780071410946
Language:
English
Location:
New York, NY
Pages:
64
Weight:
77.11 gm

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