The first three editions of this bestselling book have established A
Social History of the Media as a classic, providing a masterful
overview of communication media and of the social and cultural contexts
within which they emerged and evolved over time.
This fourth edition has been revised and updated throughout to reflect
the latest developments in the field. Additionally, an expanded
introduction explores the wide range of secondary literature and theory
that inform the study of media history today, and a new eighth chapter
surveys the revolutionary media developments of the twenty-first
century, including in particular the rise of social and participatory
media and the penetration of these technologies into every sphere of
social and private life.
Avoiding technological determinism and rejecting assumptions of
straightforward evolutionary progress, this book brings out the rich and
varied histories of communication media. In an age of fast-paced media
developments, a thorough understanding of media history is more
important than ever, and this text will continue to be the first choice
for students and scholars across the world.