This book provides students with a concise and practical guide that
presents key understandings of the tourist experience and provides
strategic guidance on how to develop an impactful and memorable
experience.
Chapters follow the path of the tourist journey, firstly exploring
consumer behaviour, the decision-making process and the tourist's need
for escape, and providing insights into the strategic implications of
consumer behaviour and the concept of immersion in tourism. Subsequent
chapters look at the impact of experiences; consider trends in tourism
experience such as wellness, sustainability, authenticity and fantasy;
and provide experience design models. The final chapter offers a unique
ten-step approach to designing impactful and memorable tourist
experiences. Highly practical and engaging, this book is packed full of
case studies and examples, from forest bathing in Finland to truffle
hunting in Italy, as well as tools and exercises to guide the design
process.
This book offers students a full understanding of how the experience is
lived from the tourist perspective, how tourism providers can manage
that process and how to develop successful experimental marketing
interventions. This is essential reading for all tourism students and
future tourism managers.
