On a daily basis, public relations practitioners are tasked with making
ethical decisions, such as advising a client to fully disclose a
corporate relationship or advocating for honesty when working with the
media. A Practical Guide to Ethics in Public Relations is designed for
courses in contemporary studies of public relations and communications.
This text highlights the delicate balance required to navigate the
values and demands implicit to the field of public relations and those
that underlie society as a whole. Students are encouraged to examine
their own values and compare them to those commonly encountered in a
professional setting. Brimming with case studies, practitioner advice,
practical ethical dilemmas, and popular culture references, A Practical
Guide to Ethics in Public Relations is the ideal text for students
grappling with the inevitable ethical dilemmas that arise in
professional public relations.