Regina Luttrell

(Author)

A Practical Guide to Ethics in Public RelationsPaperback, 9 February 2018

A Practical Guide to Ethics in Public Relations
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Print Length
254 pages
Language
English
Publisher
Rowman & Littlefield Publishers
Date Published
9 Feb 2018
ISBN-10
1442272740
ISBN-13
9781442272743

Description

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

Product Details

Authors:
Regina LuttrellJamie Ward
Book Format:
Paperback
Country of Origin:
US
Date Published:
9 February 2018
Dimensions:
25.15 x 15.24 x 1.78 cm
ISBN-10:
1442272740
ISBN-13:
9781442272743
Language:
English
Pages:
254
Weight:
417.3 gm

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