A Practical Guide to Entrepreneurship is a comprehensive framework
for the study of entrepreneurship. More than just another book on
enterprise, this is a step-by-step guide through the main issues faced
by all new entrepreneurs, including: customers, profits, financial
management, raising finance, law, operations, taxation, employing staff,
managing risk, developing the firm, leadership and a systematic approach
to growth. The book is complemented by insightful practical features,
such as case studies, exercises, academic model summaries and tips, to
help students apply their understanding to the real world.
Developed from Kogan Page's successful and long-running title,
Starting a Successful Business, A Practical Guide to
Entrepreneurship is intended for those taking courses in
entrepreneurship who wish to study the subject academically whilst
preparing a business plan for their own enterprise, whether for academic
or real-world use, or both. A range of support materials for students
and lecturers is available, including over 350 PowerPoint slides
covering the each chapter, a business plan template, instructors' manual
and budget figures.