A Practical Guide to Entrepreneurship reveals the stories of the
world's greatest entrepreneurs, distilling the key points into
down-to-earth, realistic advice to help you turn any business
opportunity into a successful venture - while avoiding the pitfalls of
pursuing a pipe dream.
Business experts Alison and David Price explain how to find a niche
where you can beat the competition, create the right brand to stand out
from the crowd, achieve the best work-life balance and grow your
business to success.
This Practical Guide offers expert insights, case studies, practical
techniques and advice to help you begin your entrepreneurial journey.