Named one of "10 Must-Read Career and Leadership Books For 2022" by
Forbes
The ultimate guide to the essentials of strategy and management, from
one of the world's top business thinkers.
Over a stellar career, Roger Martin has advised the CEOs of some of the
world's most successful companies. From the beginning, he noted that
almost every executive he talked to had a "model"--a framework or way of
thinking that guided their strategy and activities. But these models
tended to become automatic, so much so that when one didn't work, the
typical response was just to apply it again--with greater enthusiasm.
Martin took a fresh, critical approach to helping. When company leaders
came to him with fundamental questions--How do you decide where to play
and how to win? What is the key to shaping and changing corporate
culture? How can you design a successful, sustainable innovation
process?--his first response was to break the spell of the current model
with a memo articulating a new way to think about the problem at hand
and a more powerful and effective way to successfully overcome it.
Over time, these ideas worked their way into Martin's many Harvard
Business Review articles. Now, for the first time, they appear together
in A New Way to Think. With his trademark incisive intellect and
clarity, Martin covers the entire breadth of the management
landscape--illuminating the true nature of competition, explaining how
company success revolves around customers, revealing how strategy and
execution are really the same thing, and much more.
Reading like a series of one-on-one sessions with one of the world's
leading business thinkers, A New Way to Think is an essential guide
for any current or aspiring business leader.
