To get a great answer, you need to ask the perfect question. Warren
Berger revives the lost art of questioning.
In this groundbreaking book, journalist and innovation expert Warren
Berger shows that one of the most powerful forces for igniting change in
business and in our daily lives is a simple, under-appreciated tool--one
that has been available to us since childhood. Questioning**--**deeply,
imaginatively, "beautifully"--can help us identify and solve problems,
come up with game-changing ideas, and pursue fresh opportunities. So why
are we often reluctant to ask "Why?"
Berger's surprising findings reveal that even though children start out
asking hundreds of questions a day, questioning "falls off a cliff" as
kids enter school. In an education and business culture devised to
reward rote answers over challenging inquiry, questioning isn't
encouraged--and, in fact, is sometimes barely tolerated.
And yet, as Berger shows, the most creative, successful people tend to
be expert questioners. They've mastered the art of inquiry, raising
questions no one else is asking--and finding powerful answers. The
author takes us inside red-hot businesses like Google, Netflix, IDEO,
and Airbnb to show how questioning is baked into their organizational
DNA. He also shares inspiring stories of artists, teachers,
entrepreneurs, basement tinkerers, and social activists who changed
their lives and the world around them--by starting with a "beautiful
question."
