To get the best answer--in business, in life--you have to ask the best
possible question. Innovation expert Warren Berger shows that ability is
both an art and a science.
It may be the most underappreciated tool at our disposal, one we learn
to use well in infancy--and then abandon as we grow older. Critical to
learning, innovation, success, even to happiness--yet often discouraged
in our schools and workplaces--it can unlock new business opportunities
and reinvent industries, spark creative insights at many levels, and
provide a transformative new outlook on life. It is the ability to
question--and to do so deeply, imaginatively, and "beautifully."
In this fascinating exploration of the surprising power of questioning,
innovation expert Warren Berger reveals that powerhouse businesses like
Google, Nike, and Netflix, as well as hot Silicon Valley startups like
Pandora and Airbnb, are fueled by the ability to ask fundamental,
game-changing questions. But Berger also shares human stories of people
using questioning to solve everyday problems--from "How can I adapt my
career in a time of constant change?" to "How can I step back from the
daily rush and figure out what really makes me happy?"
By showing how to approach questioning with an open, curious mind and a
willingness to work through a series of "Why," "What if," and "How"
queries, Berger offers an inspiring framework of how we can all arrive
at better solutions, fresh possibilities, and greater success in
business and life.
