"Ultra-readable and illuminating [...] essential for anyone involved
in the marketing field" - LoveReading
This comprehensive, highly visual guide covers everything you can learn
in a Marketing degree, from advertising and social media to marketing
economics and the commercial law. Easy-to-digest information is
presented with flow diagrams, infographics, pull-out features and
glossaries breaking down marketing jargon. Profiles of successful
marketing professionals are also included, such as David Ogilvy and
Philip Kotler, as well as brand biographies to show principles in
practice, from Netflix to Apple.
Includes topics such as:
- Management
- Market research
- Product development
- Buyer behavior and the impact of popular culture, ethics and social
responsibility
- Digital marketing including social media and SEO
- Retail - in all its many forms
- How lockdown and the global pandemic has changed the world of
marketing
Whether you're a student, a marketing professional or a small business
trying to expand, A Degree in a Book: Marketing is perfect for anyone
wishing to know how good, effective marketing can play a part in their
own business.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a
book with Arcturus Publishing's A Degree in a Book series. Written
by experts in their fields, these highly visual guides feature flow
diagrams, infographics, handy timelines, information boxes, feature
spreads and margin annotations, allowing readers to get to grips with
complex subjects in no time.
