A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (2019)Hardcover - 2019, 28 September 2018

Compact, hands-on, and step-by-step introduction to quantitative market research techniques

Discusses the theory of important quantitative techniques and links directly to their use in SPSS

Includes a wide range of educational elements, such as learning objectives, keywords, self-assessment tests, and case studies