Behaviour change is hard, but O'Mara shows that by adopting strategies
that are well-founded in the science of brain and behaviour individuals
and organisations can adapt to the demands of the modern world.
The brain matters in business. The problem is that our brains have many
biases, heuristics and predilections that can distort behaviour and
decision making. The good news is that we know more about how these work
than ever before.
O'Mara's starting point is that, as our behaviour arises from the
structure and function of our brains, careful examination of a series of
brain-based ('neurocognitive') analyses of common aspects of human
behaviour relevant to business and management practice reveals lessons
that can be used at work.
He begins by looking at neuroplasticity and how it is enables a shift
from a restrictive 'fixed mindset' to an enabling 'growth mindset'. He
shows how this changing mindset approach - where the focus is on task
and improvements based on effort - is scalable within organisations.
Next, as the brain is a living organ like the heart and lungs, O'Mara
shows how to keep it physically in the best possible shape before
examining how we exercise control over our behaviour, build resilience
and create positive brain states. He also considers the implications for
business of our brains wiring for status and illustrates how research
shows that it is possible to de-bias assumptions about gender and race -
and the impact that this has on performance.