Why are so many fewer women than men writing business books about
their knowledge, experience and expertise?
Maybe for the same reasons that fewer women than men start their own
businesses: we have less confidence in our own abilities, are more risk
averse, and have to factor in caring responsibilities; we are also taken
less seriously by society and its organisations, and lack role models,
mentors and networks.
Author, publisher and book mentor Lucy McCarraher is on a mission to
change this because, with the odds stacked against them, writing and
publishing their own book could be of particular benefit to women
entrepreneurs. In A Book of One's Own, fifty women authors share their
experience with Lucy, who defines ten women archetypes, and explains:
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The conscious and unconscious bias against women and how to challenge
it
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The fears and anxieties most women share, and how to turn them into
assets
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Why writing your book will benefit you, your business, your family and
your gender
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How to plan and write your book with least disruption to your life and
business
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How to publish and promote your book without feeling pushy, for
impact, income and influence