Finalist for the Los Angeles Press Club Book Award, muse to a Givenchy
fashion collection, and recommended by the The New York Times, The
Skimm, US Weekly, The Washington Post, The Boston Globe, Refinery
29, Book Riot, Bitch Media, and more.
"Yarrow's biting autopsy of the decade scrutinizes the way society
reduced -- or "bitchified" -- women at work, women at home, women in
court, even women on ice skates . . . Direct quotes from politicians,
journalists and comedians about the women provide the most jarring,
oh-my-god-that-really-happened portions of Yarrow's decade excavation."
-- Pittsburg Post-Gazette
The nostalgic, smart, and shocking account of how the 90s set back
feminism, undermined girls and women, and shaped the millennial
generation from award-winning journalist, Allison Yarrow.
To understand how we got here, we have to rewind the VHS tape. 90s
Bitch tells the real story of women and girls in the 1990s, exploring
how they were maligned by the media, vilified by popular culture, and
objectified in the marketplace.
Trailblazing women like Hillary Clinton, Anita Hill, Madeleine Albright,
Janet Reno, and Marcia Clark, and were undermined. Newsmakers like
Britney Spears, Monica Lewinsky, Tonya Harding and Lorena Bobbitt were
shamed and misunderstood. The advent of the 24-hour news cycle
reinforced society's deeply entrenched misogyny. Meanwhile, marketers
hijacked feminism, sold "Girl Power," and poisoned a generation.
Today echoes of 90s "bitchification" still exist everywhere we look. To
understand why, we must revisit and interrogate the 1990s--a decade in
which empowerment was twisted into objectification, exploitation, and
subjugation.
Yarrow's thoughtful, juicy, and timely examination is a must-read for
anyone trying to understand 21st century sexism and end it for the next
generation.
