The 1970s was a decade of style contrasts: every extreme of fashion was
met by an equally trendy opposite reaction. Ankle-length maxi skirts
vied for attention with super-short hot-pants. Outfits in vibrant prints
and obviously man-made fabrics contrasted with subtly-colored ensembles
in wool jerseys and silky crepes. Delicate floral cottons, hand-knits
and hand-tooled leather came up against boldly synthetic and plastic
looks perched atop platform shoes--for men and women alike. More so than
at any other time, fashion looked backwards in order to dress the future
with quirkily ironic retro looks, while alternative street-style
movements such as Punk used appearance to startle and challenge the
establishment. In this book, Daniel Milford-Cottam uses colorful
photographs to illustrate an eye-opening introduction to the bold
fashions that still have such resonance today.