Sung Jang

(Author)

101 Things I Learned(r) in Product Design SchoolHardcover, 13 October 2020

101 Things I Learned(r) in Product Design School
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Part of Series
101 Things I Learned
Print Length
216 pages
Language
English
Publisher
Crown Publishing Group (NY)
Date Published
13 Oct 2020
ISBN-10
0451496736
ISBN-13
9780451496737

Description

An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors.

Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas--along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as

- why all design is performed in relation to the body

  • why every product is part of a system
  • the difference between being clever and being gimmicky
  • why notions of beauty are universal across cultures
  • how to use both storytelling and argument to effectively persuade

Written by three experienced design instructors and professionals, 101 Things I Learned(R) in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.

Product Details

Authors:
Sung JangMartin ThalerMatthew Frederick
Book Format:
Hardcover
Country of Origin:
CN
Date Published:
13 October 2020
Dimensions:
13.46 x 18.03 x 2.54 cm
ISBN-10:
0451496736
ISBN-13:
9780451496737
Language:
English
Pages:
216
Weight:
430.91 gm

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