An engaging, enlightening, and cleverly illustrated guide to product
design, written by experienced professional designers and
instructors.
Products are in every area of our lives, but just what product designers
do and how they think is a mystery to most. Product design is not art,
engineering, or craft, even as it calls for skills and understandings in
each of these areas--along with psychology, history, cultural
anthropology, physics, ergonomics, materials technology, marketing, and
manufacturing. This accessible guide provides an entry point into this
vast field through 101 brief, illustrated lessons exploring such areas
as
- why all design is performed in relation to the body
- why every product is part of a system
- the difference between being clever and being gimmicky
- why notions of beauty are universal across cultures
- how to use both storytelling and argument to effectively persuade
Written by three experienced design instructors and professionals, 101
Things I Learned(R) in Product Design School provides concise,
thoughtful touch points for beginning design students, experienced
professionals, and anyone else wishing to better understand this complex
field that shapes our lives every day.