Tracy Arrington

(Author)

101 Things I Learned(r) in Advertising SchoolHardcover, 3 April 2018

101 Things I Learned(r) in Advertising School
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Part of Series
101 Things I Learned
Print Length
216 pages
Language
English
Publisher
Crown Publishing Group (NY)
Date Published
3 Apr 2018
ISBN-10
045149671X
ISBN-13
9780451496713

Description

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.

The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned(R) series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?

Written by an experienced advertising executive and instructor, 101 Things I Learned(R) in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

Product Details

Authors:
Tracy ArringtonMatthew Frederick
Book Format:
Hardcover
Country of Origin:
CN
Date Published:
3 April 2018
Dimensions:
12.95 x 18.03 x 2.54 cm
ISBN-10:
045149671X
ISBN-13:
9780451496713
Language:
English
Pages:
216
Weight:
430.91 gm

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