Providing unique, accessible lessons on advertising, this title in the
bestselling 101 Things I Learned(R) series is a perfect resource for
students, recent graduates, general readers, and even seasoned
professionals.
The advertising industry is fast paced and confusing, and so is
advertising school. This installment in the 101 Things I Learned(R)
series is for the student lost in a sea of jargon, data, and creative
dead-ends. One hundred and one illustrated lessons offer thoughtful,
entertaining insights into consumer psychology, media, audience
targeting, creativity, and design, illuminating a range of provocative
questions: Why is half of advertising bound to fail? Why should a mug in
an ad be displayed with its handle to the right? How did the ban on
cigarette advertising create more smokers? Why do people fall for
propaganda? When doesn't sex sell?
Written by an experienced advertising executive and instructor, 101
Things I Learned(R) in Advertising School is sure to appeal to
students, to seasoned professionals seeking new ways to craft an ad
campaign, and to small-business owners looking to increase awareness of
their brand.