The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the
practice of creating new products, services, and customer experiences as
a science, rather than an art, providing a practical set of
collaborative tools and methods for planning and defining successful new
offerings. Strategists, managers, designers, and researchers who
undertake the challenge of innovation, despite a lack of established
procedures and a high risk of failure, will find this an invaluable
resource. Novices can learn from it; managers can plan with it; and
practitioners of innovation can improve the quality of their work by
referring to it.