Martin Newman

(Author)

100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel WorldPaperback, 28 August 2018

100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World
Qty
1
Turbo
Ships in 2 - 3 days
In Stock
Free Delivery
Cash on Delivery
15 Days
Free Returns
Secure Checkout
Buy More, Save More
Print Length
304 pages
Language
English
Publisher
Kogan Page
Date Published
28 Aug 2018
ISBN-10
0749482672
ISBN-13
9780749482671

Description

FINALIST: Business Book Awards 2019 - Sales and Marketing Category

Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.

A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. These industries are all facing major disruption from trendsetting brands such as Uber, AirBnB and Amazon, and as such, now face more pressure than ever to adopt new practices and remain relevant in a continually competitive marketplace. Featuring case studies packed full of practical examples, this book is a unique and valuable resource for both senior industry professionals looking to transform their business and MBA students. Online resources include a best practice checklist to optimize mobile apps.

Product Details

Authors:
Martin NewmanMalcolm McDonald
Book Format:
Paperback
Country of Origin:
US
Date Published:
28 August 2018
Dimensions:
23.11 x 15.24 x 2.29 cm
ISBN-10:
0749482672
ISBN-13:
9780749482671
Language:
English
Location:
London
Pages:
304
Publisher:
Weight:
566.99 gm

Related Categories


Need Help?
+971 6 731 0280
support@gzb.ae

About UsContact UsPayment MethodsFAQsShipping PolicyRefund and ReturnTerms of UsePrivacy PolicyCookie Notice

VisaMastercardCash on Delivery

© 2024 White Lion General Trading LLC. All rights reserved.