A chronicle of the key ideas that have shaped the adverts we see
everyday, 100 Ideas That Changed Advertising offers a fascinating
insight into an ever-changing and fast moving industry.
Arranged broadly chronologically, the book looks at the overnight
revolutions, the flashes of inspiration, and the long-term evolutions
that advertisers have wrought upon their industry. Author Simon Veksner
guides us through the key ideas behind these changes, from the
development of the first advertising formats and the history of
branding, to the creative revolutions of the 1960s and the digital age.
Looking forward, the book considers the most recent thinking in reaching
new audiences, including the rise of neuromarketing and the latest
behavioural economics.
Illustrated with hundreds of examples of adverts and explaining their
power to inspire, delight, and annoy, but above all, to make us buy, the
book is an absorbing guide to a turbulent industry.