Simon Veksner

(Author)

100 Ideas That Changed AdvertisingPaperback, 6 January 2015

100 Ideas That Changed Advertising
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Part of Series
100 Ideas
Print Length
216 pages
Language
English
Publisher
Laurence King
Date Published
6 Jan 2015
ISBN-10
1780672349
ISBN-13
9781780672342

Description

A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry.

Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics.

Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.

Product Details

Author:
Simon Veksner
Book Format:
Paperback
Country of Origin:
US
Date Published:
6 January 2015
Dimensions:
26.67 x 21.34 x 1.52 cm
ISBN-10:
1780672349
ISBN-13:
9781780672342
Language:
English
Pages:
216
Publisher:
Series:
Weight:
907.18 gm

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